New Fiat 500 | "One Shot" Documentary by VICE

Fiat has released a behind the scenes documentary on the launch of the three special edition cars created for the later cancelled 2020 Geneva Motor Show. Seeing what went into these one-offs is incredible, but watch through to the end of the video and see what was required to change the presentation from Geneva to Milan on 3 days notice. Enjoy!

“You never get a second chance to make a good first impression.” In these words, Olivier François – President, Fiat Brand Global and FCA Chief Marketing Officer – explains how the debut of the New 500 should be considered as a milestone in the automotive industry, putting the New 500 in its rightful place. “One-Shot” is more than a “behind the scenes” is the story of the creation and presentation of the One-Offs, the three exclusive interpretations of the New Fiat 500, by Armani, Bvlgari and Kartell. The film takes the viewer through interviews with designers, testimonials from partners, and close-ups on the details and selection of sustainable materials.