Hummer branded GMC Pickup Confirmed by GM!
GM has confirmed that they are making a GMC branded Hummer EV, with availability anticipated for fall 2021. They have released four brief teaser videos today, which you can see below. The Hummer EV will be featured in a longer 30 second Super Bowl spot titled “Quiet Revolution”. It is set to air in the second quarter of the game. Some of the stats they are sharing before the vehicles full reveal on May 20, 2020 are incredible. 1,000 horsepower, 11,500 ft-lb of torque, and 0-60 in 3 seconds. It sounds to me like they are aiming squarely for Tesla’s upcoming Cybertruck. No word on range yet, but what they’ve teased so far has my attention. You can find the full press release below. Enjoy!
Press Release:
GMC HUMMER EV Pairs Incredible Capability, Zero Emissions
“Quiet Revolution” campaign telegraphs GMC’s future with its first all-electric truck
DETROIT – GMC will introduce the GMC HUMMER EV, bringing bold design and remarkable capability to the electrified vehicle space, during this weekend’s big game, in an ad titled “Quiet Revolution.”
The spot juxtaposes the staggering anticipated performance metrics of GMC’s first all-electric truck with the remarkable quietness inherent in the operation of an electric vehicle.
The GMC HUMMER EV truck will showcase the GMC brand’s design and engineering potential, and will feature1:
1,000 horsepower
11,500 lb-ft of torque
0 to 60 mph in 3 seconds
“GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights,” said Duncan Aldred, vice president of Global Buick and GMC. “We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising.”
The GMC HUMMER EV will be revealed on May 20, 2020 and built in Michigan at General Motors’ Detroit-Hamtramck assembly plant2.
The 30-second TV spot is scheduled to air during the second quarter of the big game. The spot highlights the anticipated performance of GMC’s all-electric super truck, which will generate remarkable metrics in terms of horsepower, torque and acceleration while providing incredible on- and off-road capability. All of this is combined with the vastly reduced noise and zero emissions inherent in the operation of an electric vehicle.
As part of the digital and social media marketing push surrounding the big game ad, GMC will take over the YouTube homepage masthead on Friday, Jan. 31. Customers can follow the conversation at #GMCHummerEV.
More information is available at www.gmc.com/HummerEV.
