Maserati Prepping for an Electric Future

Maserati is preparing their first fully electric vehicle for 2021, per the MMXXI seen throughout the video below. Not sure if that refers to production, or concept. Either way, the first vehicles in the Maserati line to become EVs are going to be the GranTurismo coupe, and the GranCabrio convertible. As I have said many a time before, I just love the sound of electric motors, so I found their teaser video quite enjoyable! I hope you will too. You can find the full press release below as well, enjoy!

Press Release:

The music is changing: Maserati starts testing its first 100% electric powertrain

Modena, 23 January 2020 – Implementing its plans for the electrification of its range, as previously announced, Maserati has started the testing phase of its new full electric propulsion systems that will equip the future models of the Brand.

Some experimental vehicles have now been built equipped with the new innovative powertrain, 100% electric with 100% Maserati technology, developed at the new Innovation Lab in Modena.

During this experimental phase, the sound that will characterise the electric engine will also be developed.
The next full electric models will have a distinctive signature sound, already a unique attribute of all Maserati cars equipped with traditional combustion engines. Customers will therefore benefit from 100% electric propulsion vehicles that will combine driving pleasure, comfort and performance with a unique and unmistakable sound.

Thanks to the tests conducted in various conditions of use on both road and track, important data will be acquired for the development and definition of the new electric powertrains, which will be used for future models in the Maserati range.

The new Maserati GranTurismo and GranCabrio will be the Brand's first cars to adopt 100% electric solutions and will be built at the Turin production hub.